Communal Targetting!?
November 5, 2009
Companies like Blue Kai and eXelate Media are tracking consumers on websites like Expedia and eBay to better understand their user base. The unique part comes in when these companies actually put up to auction the data around these user’s behavior. The goal is to allow advertisers and publishers to better target the customers that are vaulable to them. Pretty interesting stuff if you have ask me.
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Verizon iDont…or iDoes it?
October 22, 2009
Verizon’s iDon’t ads for the new Android phone by Motorola featuring Google’s Android 2.0. The ad clearly goes after the iPhone, normally I am not a huge fan of companies attacking each other. I feel like you as the consumer get put in the middle of a school yard fight between two companies.
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Lowe brand going bye-bye
October 15, 2009
Interpublic Group has decided to eliminate their Lowe brand in the US. The brand is going to fold into Deutsch as a result of a merger between the two agencies.
Adage.com has a great article on it if you want to learn more about the implications of this merger: http://adage.com/agencynews/article?article_id=139686
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Microsoft and Peter Griffin sell Windows 7
October 14, 2009
In an odd pairing, Microsoft and Family Guy creator Seth MacFarlane are bringing a comedy/music variety show to Fox. The show will feature no commercial interruptions. Or more technically, no commercial interruption by anyone besides Windows 7.
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Vegas Baby!
October 13, 2009
A week or so back we talked about Vegas bringing back the old slogan “What happens in Vegas, stays in Vegas.” This commercial is the first I have seen with the new advertising campaign. I have to admit, I love it.
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The British love their maths and sciences!
October 12, 2009
From the great people that brought us Fish ‘n’ Chips, Chippy to those who have called the UK home, comes Future Morph. The online campaign is geared at getting students to pick more math and science courses in school. The website is quite cool with a whole plethora of jobs available to those with mad math and science skillz. The hope is that children will see jobs like “Game Developer” and decide it is worth it to learn the quadratic equation…which I did not…which is why I am probably not a game developer.
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2010 ANDY Awards! You elect the jury!
October 12, 2009
The 2010 ANDY awards are going to be a bit different than your normal awards show. You get to select the jury that decides the winners of the 2010 awards for creative execellence in the industry. The video above talks more about it or you can visit http://www.electthejury.com/ for more information.
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Powermat Viral Video
October 12, 2009
Okay, so a Powermat somehow charges your small electronic devices with out any cords. The Asgardian magic that makes this possible does kind of bottle the mind a bit. However, this could end up being the next novelty item for this holiday season. That is of course, assuming it actually works.
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Fanning the flames on Facebook
October 12, 2009
Every brand on the web these days is trying to figure out how to dominate the social media elephant in the room…Facebook. In a series of articles on Adweek.com, that exact subject is explored in quite some detail.
The article found some interest facts around Facebook such as: Read the rest…
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Discover Umami!
October 12, 2009
Umami is the newest advertising campaign being run by Kikkoman. My wife and I are avid foodies, as a result the Food Network is mainly what we watch in regards to run of the mill TV time. We saw this commercial last night and it confused us to no end. After doing some research online, we learned that Umami is the japanese word for the 5th flavor sensation.
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