Super Bowl Shuffle!
February 2, 2010
Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’ . Brands That Continually Throw to Consumers Will Win Come Monday Morning and Beyond. CBS is charging about $2.5 million for 30 seconds of commercial time….
Source Article: http://adage.com/digitalnext/post?article_id=141790
- Categories: Uncategorized
Coke going Green at the Olympics
February 2, 2010
They start in just a couple of weeks and Coke is letting everyone know about their ‘Green’ sponsorship of the event. They will have everything from patio furniture made from sustainable wood to electric delivery carts. This is probably a great way for Coke to really push into this new decade. They have always featured ad campaigns around the world being happy…Green only seems to make sense!
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Let’s Not Forget….
February 1, 2010
Although it’s already been 3 weeks – let’s not forget about Haiti! Look how far technology has come in regards to donations. Did you know that you can donate money without walking into a building, without a stamp and without going online? All you need is a cell phone – AMAZING! You can text the word “Haiti” to different numbers – each number a different organization. WOW – we’ve come a long way. Each person should be responsible for donating at least $10 to the tragedy in Haiti, they need our help!
“To donate $10 to the Red Cross, text-enabled users simply text “Haiti” to 90999, and 100% of the money is passed through to the Red Cross”
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Seven Common Mistakes Afflicting Digital Ads Today
January 28, 2010
According to a recent study, the reason why most digital ads still fail to work has more to do with the creative efforts itself than the actual placement. There are seven common mistakes that researchers tell us afflict many of the digital ads today … Read the rest…
- Categories: Advertising 101, Industry News, Uncategorized
Yahoo beat analysts expectations!
January 27, 2010
Yahoo has reported a stronger than expected earnings for Q4 2009. This has been attributed to stabilizing their advertising revenues. An increase in advertising spend over Q3 2009 has helped to push the internet giant over expectations.
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CareerBuilder’s Superbowl Ad is TOO hot for TV! Check it out!
January 25, 2010
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Communal Targetting!?
November 5, 2009
Companies like Blue Kai and eXelate Media are tracking consumers on websites like Expedia and eBay to better understand their user base. The unique part comes in when these companies actually put up to auction the data around these user’s behavior. The goal is to allow advertisers and publishers to better target the customers that are vaulable to them. Pretty interesting stuff if you have ask me.
- Categories: Uncategorized
Verizon iDont…or iDoes it?
October 22, 2009
Verizon’s iDon’t ads for the new Android phone by Motorola featuring Google’s Android 2.0. The ad clearly goes after the iPhone, normally I am not a huge fan of companies attacking each other. I feel like you as the consumer get put in the middle of a school yard fight between two companies.
- Categories: Uncategorized
Lowe brand going bye-bye
October 15, 2009
Interpublic Group has decided to eliminate their Lowe brand in the US. The brand is going to fold into Deutsch as a result of a merger between the two agencies.
Adage.com has a great article on it if you want to learn more about the implications of this merger: http://adage.com/agencynews/article?article_id=139686
- Categories: Uncategorized
Microsoft and Peter Griffin sell Windows 7
October 14, 2009
In an odd pairing, Microsoft and Family Guy creator Seth MacFarlane are bringing a comedy/music variety show to Fox. The show will feature no commercial interruptions. Or more technically, no commercial interruption by anyone besides Windows 7.
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